How To Set The Right Marketing Goals For 2017

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Introduction

Welcome to Shortcut Web Design, your leading partner in the world of website development and design. In today's fast-paced digital landscape, setting the right marketing goals is crucial for businesses, especially in the business and consumer services industry.

Understanding the Importance of Marketing Goals

In order to thrive and surpass your competitors, it is essential to have well-defined marketing goals for your business in 2017. These goals act as a roadmap, guiding your marketing strategies and helping you achieve measurable success.

Why Marketing Goals Matter

Setting the right marketing goals offers several benefits. Firstly, it helps you align your marketing efforts with your overall business objectives. This ensures that every marketing activity contributes directly to your business growth.

Secondly, marketing goals provide clarity and focus. They help you prioritize your efforts and resources, allowing you to streamline your marketing strategies effectively.

Lastly, having clear marketing goals enhances accountability. With specific targets and timelines, you can closely monitor your progress and make necessary adjustments along the way.

Identifying Your Business Objectives

Before diving into setting your marketing goals, it is crucial to identify your underlying business objectives. These objectives serve as the foundation for your marketing efforts.

Consider factors such as increasing brand awareness, generating leads, boosting sales, or expanding into new markets. Understanding your overarching business objectives will help you decide which marketing goals align with your organizational vision.

The SMART Goal Framework

Now that you have a clear understanding of your business objectives, it's time to craft SMART marketing goals. SMART stands for Specific, Measurable, Attainable, Relevant, and Time-bound.

Specific

Your marketing goals should be specific and well-defined. Avoid vague statements and focus on concrete outcomes. For example, instead of saying "increase website traffic," aim for "increase website traffic by 30% within the next six months."

Measurable

Ensure that your marketing goals are measurable. Establish key performance indicators (KPIs) to track your progress accurately. Track metrics such as website visits, conversion rates, social media engagement, or email open rates to gauge your success.

Attainable

Your marketing goals should be challenging yet attainable. Consider your available resources, budget, and capabilities. Setting unrealistic goals may lead to frustration and disappointment. Find the right balance between ambition and feasibility.

Relevant

Make sure that your marketing goals are relevant to your business and industry. Align them with your target audience, market trends, and competitive landscape. Stay up-to-date with industry developments and tailor your goals accordingly.

Time-bound

Incorporate timelines into your marketing goals. Determine specific start and end dates to create a sense of urgency. Time-bound goals promote accountability and help you stay on track.

Creating an Action Plan

To achieve your marketing goals effectively, you need a strategic action plan. Break down your goals into smaller, actionable steps. Assign responsibilities, set deadlines, and utilize various marketing channels such as social media, content marketing, SEO, and paid advertising.

Regular Monitoring and Evaluation

Monitoring and evaluation are crucial to ensure progress and success. Regularly track your KPIs, evaluate your strategies, and make data-informed adjustments when necessary. Stay flexible and adapt to market changes or emerging opportunities.

Conclusion

Setting the right marketing goals for your business in 2017 is vital to achieve sustainable growth and outperform your competitors. Shortcut Web Design is dedicated to helping businesses in the business and consumer services industry succeed in their digital marketing endeavors. Contact us today to discuss your marketing goals and leverage our website development expertise for a competitive advantage.

Elizabeth Woodson

Great insights for marketing success!

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