How To Set The Right Marketing Goals For 2017

Sep 4, 2018
Blog

Introduction

Welcome to Shortcut Web Design, your leading partner in the world of website development and design. In today's fast-paced digital landscape, setting the right marketing goals is crucial for businesses, especially in the business and consumer services industry.

Understanding the Importance of Marketing Goals

In order to thrive and surpass your competitors, it is essential to have well-defined marketing goals for your business in 2017. These goals act as a roadmap, guiding your marketing strategies and helping you achieve measurable success.

Why Marketing Goals Matter

Setting the right marketing goals offers several benefits. Firstly, it helps you align your marketing efforts with your overall business objectives. This ensures that every marketing activity contributes directly to your business growth.

Secondly, marketing goals provide clarity and focus. They help you prioritize your efforts and resources, allowing you to streamline your marketing strategies effectively.

Lastly, having clear marketing goals enhances accountability. With specific targets and timelines, you can closely monitor your progress and make necessary adjustments along the way.

Identifying Your Business Objectives

Before diving into setting your marketing goals, it is crucial to identify your underlying business objectives. These objectives serve as the foundation for your marketing efforts.

Consider factors such as increasing brand awareness, generating leads, boosting sales, or expanding into new markets. Understanding your overarching business objectives will help you decide which marketing goals align with your organizational vision.

The SMART Goal Framework

Now that you have a clear understanding of your business objectives, it's time to craft SMART marketing goals. SMART stands for Specific, Measurable, Attainable, Relevant, and Time-bound.

Specific

Your marketing goals should be specific and well-defined. Avoid vague statements and focus on concrete outcomes. For example, instead of saying "increase website traffic," aim for "increase website traffic by 30% within the next six months."

Measurable

Ensure that your marketing goals are measurable. Establish key performance indicators (KPIs) to track your progress accurately. Track metrics such as website visits, conversion rates, social media engagement, or email open rates to gauge your success.

Attainable

Your marketing goals should be challenging yet attainable. Consider your available resources, budget, and capabilities. Setting unrealistic goals may lead to frustration and disappointment. Find the right balance between ambition and feasibility.

Relevant

Make sure that your marketing goals are relevant to your business and industry. Align them with your target audience, market trends, and competitive landscape. Stay up-to-date with industry developments and tailor your goals accordingly.

Time-bound

Incorporate timelines into your marketing goals. Determine specific start and end dates to create a sense of urgency. Time-bound goals promote accountability and help you stay on track.

Creating an Action Plan

To achieve your marketing goals effectively, you need a strategic action plan. Break down your goals into smaller, actionable steps. Assign responsibilities, set deadlines, and utilize various marketing channels such as social media, content marketing, SEO, and paid advertising.

Regular Monitoring and Evaluation

Monitoring and evaluation are crucial to ensure progress and success. Regularly track your KPIs, evaluate your strategies, and make data-informed adjustments when necessary. Stay flexible and adapt to market changes or emerging opportunities.

Conclusion

Setting the right marketing goals for your business in 2017 is vital to achieve sustainable growth and outperform your competitors. Shortcut Web Design is dedicated to helping businesses in the business and consumer services industry succeed in their digital marketing endeavors. Contact us today to discuss your marketing goals and leverage our website development expertise for a competitive advantage.

Elizabeth Woodson
Great insights for marketing success!
Nov 10, 2023
Michael Costello
The article effectively communicated the importance of setting marketing goals that are aligned with the company's commitment to diversity and inclusivity.
Oct 17, 2023
Daniel Baumgartner
I appreciate the practical advice on setting marketing goals while keeping a close eye on industry trends and consumer behaviors.
Oct 15, 2023
Patricia White
The section on leveraging data and analytics to inform marketing goals was enlightening. Data-driven decision-making is key to achieving success.
Sep 20, 2023
Michael Gray
The section on aligning marketing goals with ethical and sustainable practices was a valuable and relevant aspect emphasized in the article.
Sep 4, 2023
Jeremiah Lawson
This article effectively underscores the significance of setting marketing goals that are focused on delivering value to customers. It's a customer-centric approach.
Aug 31, 2023
Joe Kennedy
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Aug 28, 2023
Lorien Mueller
The article provided valuable insights into setting marketing goals that are not only profitable but also contribute to building long-term relationships with customers.
Jul 29, 2023
Elizabeth Healy
Thanks for highlighting the significance of setting marketing goals with transparency and accountability. It's crucial for maintaining trust.
Jun 14, 2023
Tom Jackson
I appreciated the practical tips on setting marketing goals that reflect a commitment to corporate social responsibility.
Jun 6, 2023
Tom Farrow
Thanks for highlighting the importance of setting marketing goals that reflect the company's commitment to inclusivity and diversity.
May 5, 2023
Tali Phil
Thanks for highlighting the significance of setting marketing goals that prioritize positive societal and environmental impact.
Apr 16, 2023
Parikh
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Apr 7, 2023
Karen Hill
The practical tips on setting marketing goals that contribute to social and environmental well-being were insightful and relevant.
Apr 4, 2023
Nicki Cox
The practical advice on setting marketing goals with a focus on inclusive and empowering customer experiences was insightful and relevant.
Mar 31, 2023
Unknown
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Mar 23, 2023
Larry Pelatt
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Mar 16, 2023
Joachim Johansson
Thanks for sharing this insightful article. Setting the right marketing goals is indeed crucial for businesses in today's digital landscape.
Feb 13, 2023
Ben Browne
The practical advice on setting marketing goals with a focus on delivering holistic customer experiences was insightful and relevant.
Jan 28, 2023
Jessica Medlin
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Jan 15, 2023
Tom Gerrard
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Jan 14, 2023
Billy
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Jan 13, 2023
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Jan 4, 2023
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Dec 17, 2022
Tory Schmidtke
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Dec 8, 2022
Jim Sweeney
Thanks for emphasizing the importance of setting marketing goals that are adaptive and responsive to the evolving needs and preferences of customers.
Oct 1, 2022
David Kaiser
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Sep 26, 2022
Anastasia Kolcheva
I appreciate how the article acknowledges the role of creativity and innovation in setting effective marketing goals. It's a refreshing perspective.
Sep 5, 2022
Daniel Mason
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Sep 2, 2022
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Aug 29, 2022
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Jul 17, 2022
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Jul 14, 2022
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The article's discussion on setting marketing goals that embrace diversity and inclusivity was a refreshing and relevant aspect in today's business landscape.
Jul 12, 2022
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Jul 7, 2022
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Jun 18, 2022
James Miller
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Jun 10, 2022
James Dear
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Jun 3, 2022
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May 15, 2022
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May 8, 2022
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Apr 14, 2022
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Feb 20, 2022
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Feb 10, 2022
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Dec 13, 2021
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Oct 14, 2021
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Aug 31, 2021
Kathy Schreiner
I found the practical examples of setting marketing goals for different business scenarios to be insightful and applicable to a wide range of industries.
Jul 10, 2021
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Jun 26, 2021
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May 9, 2021
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May 9, 2021
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Apr 13, 2021
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Apr 2, 2021
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Mar 22, 2021
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Mar 11, 2021
Kevin O'Connor
Thanks for providing practical tips on setting marketing goals that contribute to diversity, inclusivity, and long-term societal well-being.
Feb 20, 2021
Patrick Lynch
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Jan 2, 2021
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Nov 24, 2020
Nicholas Kuhn
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Oct 29, 2020
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Oct 27, 2020
Suzanne Dawid
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Oct 8, 2020
Michael Hardy
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Sep 4, 2020
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Aug 22, 2020
Mary Bruns
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May 17, 2020
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Apr 20, 2020
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I appreciate the article's approach to setting marketing goals that contribute to positive societal and environmental impact.
Apr 13, 2020
Te Le
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Apr 6, 2020
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Apr 3, 2020
Chalese Connors
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Mar 7, 2020
Charles Massie
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Mar 3, 2020
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The article effectively communicated the importance of setting marketing goals that contribute to societal and environmental well-being.
Feb 26, 2020
Brad Whitaker
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Feb 16, 2020
Evan Oliff
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Feb 13, 2020
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I appreciated the holistic approach to setting marketing goals, considering not only business growth but also the impact on society and the environment.
Jan 30, 2020
Cliff Turner
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Jan 5, 2020
Greg Steinberg
I appreciate the article's approach to setting marketing goals that contribute to the greater good and societal well-being.
Dec 15, 2019
Bahram Ahmadi
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Dec 8, 2019
Ian Swanson
The article's emphasis on setting marketing goals that reflect a commitment to diversity and inclusivity is important for businesses today.
Oct 31, 2019
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Oct 6, 2019
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Sep 30, 2019
Shawn Kreloff
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Sep 8, 2019
Asif Kawnine
Setting marketing goals that reflect the company's commitment to ethical practices and sustainability is essential in today's business landscape.
Jul 19, 2019
There
Thanks for highlighting the importance of authenticity and transparency when setting marketing goals. It's crucial for building trust with customers.
Jul 16, 2019
David Gunter
The article effectively communicated the importance of setting marketing goals that are aligned with the company's commitment to ethical practices.
Jul 5, 2019
Jason Tetrault
The article's discussion on setting marketing goals that resonate with diverse customer groups reflects an inclusive approach to business strategies.
Jun 13, 2019
Add Email
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May 13, 2019
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May 10, 2019
Sarah Bergeron
I appreciate the article's approach to setting marketing goals that lead to positive societal and environmental impact, beyond just financial gain.
Mar 14, 2019
Les Newsom
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Jan 2, 2019
Julia Meyers
The practical advice on setting marketing goals in a way that fosters a positive company culture was insightful and refreshing.
Dec 15, 2018
Johansson Malte
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Nov 9, 2018
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Nov 7, 2018
Jeff
I appreciate the practical advice on setting marketing goals while considering the broader impact on society and the environment.
Nov 5, 2018
Brian Wall
Thanks for providing such a holistic view of setting marketing goals, covering not only business growth but also societal and environmental impact.
Oct 14, 2018
Ivanka Gajecky
The reminders on setting marketing goals with a keen awareness of social and environmental impact were important and reflected forward-thinking values.
Oct 13, 2018
Frank Manion
I appreciate the article's approach to setting marketing goals that contribute to fostering a positive and inclusive company culture.
Oct 2, 2018
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Sep 30, 2018
Sergio Marquez
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Sep 17, 2018
Mike Murray
Thanks for highlighting the importance of setting marketing goals that support sustainable and ethical business practices. It's vital for long-term success.
Sep 12, 2018
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